Nike — JimmyWeber.com

About

Various work I did for Nike through Hovercraft Studios.

Nike: Play New

During the summer of 2021, I teamed up with Nike and Hovercraft Studios on an exciting project: crafting a series of edits tailored for unique in-store displays nationwide for the Nike Play New campaign. With an abundance of footage at my fingertips, my challenge was to weave together a compelling narrative that showcased each athlete fairly, allotting equal screen time in a vibrant, dynamic edit. The pinnacle of this endeavor was designing an intricate, engaging piece specifically for a full in-store display setup. The fruits of this labor are proudly displayed in the reel above. Dive in and enjoy!

2018 Work

In 2018, I was fortunate enough to collaborate with Hovercraft Studios on a series of graphic projects for some of Nike's major product launches at their flagship stores. Nike provided me with store layouts and a collection of assets from top-tier designers and studios, such as Claire Kang. My task was to edit, recompose, and manipulate these assets into final pieces that were then encoded in a proprietary format for in-store display. We also developed 3D mockups to give Nike a preview of how the graphics would integrate into the store environment.

Below, you'll find a selection of frames from the projects I contributed to. These images capture the essence of the final deliverables, previews of how they were envisioned to fit within the store, and actual photos from the stores that I discovered online. Though my role primarily involved remixing and adapting the provided assets, the creative process was incredibly enjoyable and rewarding.